Sandra Fraga

Chief Sales and Marketing Officer, SYSPRO

As the Chief Sales and Marketing Officer at SYSPRO, Sandra is responsible for sales and marketing globally.

With a customer and partner first approach, Sandra together with a team of professionals is focused on creating customer success by nurturing relationships and building communities. She has an unwavering determination to increase SYSPRO’s brand awareness and believes in leveraging digital platforms and tools to engage with customers and prospects as their sales journey increasingly shifts digitally.

Sandra has extensive experience in building successful sales and marketing strategies and teams. She spent nine years at Dell and was responsible for growing channel, acquiring and managing distribution partners, selling to global accounts and then the last three years leading marketing across Emerging Markets, which covered 140 countries and three continents (Africa, CEE and Europe). She then moved to Microsoft South Africa where she was the Product Category Lead responsible for growing the Windows & Office business within the Consumer Channel Group.

She is an appreciator of innovation, creativity and data driven decision making Sandra continuously strives to approach marketing and Sales in a way that adds value to the unique business demands of each customer.

Sandra holds a Master of Business Administration from Bond University. Her true passion lies in the upliftment of female leadership and being a mentor to aspiring young entrepreneurs.