SYSPRO USA Names New Chief Marketing Officer | SYSPRO Australia and New Zealand

SYSPRO USA Names New Chief Marketing Officer

Dawna Olsen Assumes Top Marketing Slot; Joins SYSPRO USA From Epicor

COSTA MESA, Calif. – October 13, 2016- SYSPRO, a provider of best-of-breed, award-winning ERP software for on-premise, cloud-based and mobile utilization, has announced that Dawna Olsen has joined SYSPRO USA as Chief Marketing Officer. Olsen will report directly to SYSPRO USA President Joey Benadretti and lead marketing operations as the company continues to execute its growth strategy.
“SYSPRO USA is in a unique position to take advantage of new marketing strategies and technology to maintain our rapid growth. Olsen will be responsible for driving revenue, brand identity, corporate communications, marketing operations, product marketing, and digital strategy. In addition, her deep experience in the ERP industry, primarily focused on manufacturing and distribution, will be a true asset as we move forward with a continued commitment to innovation for our customers, partners and employees,” said Joey Benadretti, President, SYSPRO USA. “I am confident that she will be a strong addition to our management team.”

“I’ve long admired SYSPRO for the company’s unwavering personal commitment to customers, strong industry focus, innovative technology, and most important, the culture,” says Olsen. “I’m thrilled to join the team and to make a positive impact for both the company and our valued customers.” Olsen comes to SYSPRO USA from Epicor, where she held a senior position on their marketing team. She was an integral part of the company’s largest and most successful synchronized global product launch.


SYSPRO is one of the longest standing and largest independent, international providers of enterprise resource planning (ERP) software for mid-market manufacturers and distributors worldwide. SYSPRO has for more than 35 years delivered on its promise to provide thousands of its customers globally with the tools required to effectively operate and compete. Backed by a truly dedicated and professional team of employees and partners around the world, the company’s ability to innovate and develop technologies based on the needs of customers is one of the reasons why SYSPRO enjoys one of the highest retention rates in the industry.

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